Publishing since May 1997, ArrowTrade's professional content and expertise has made an impact on the archery and bowhunting industry. Our tuning and coaching columns by Larry Wise, in-depth equipment articles and scientifically-based bow and crossbow tests provide important information for the archery retailer, manufacturer and everyone involved in archery.
Tim’s degrees in journalism and advertising provide ArrowTrade with a strong sense of direction. His interest in archery dates back to high school. For the last 30 years, Tim's been working in the archery industry. During this time he was a plant manager for an archery accessory firm and worked at other magazines before starting ArrowTrade.
Vickie uses her degree in art to guide the publication’s appearance and as co-owner provides important input on the managing of the business.
Matt lives in Ohio and has been a key part of ArrowTrade's growth since 1998. Granger is friendly and professional in his approach to ad sales and his customer service skills are top-notch.
John is a former pro shop owner who has been working for ArrowTrade since 1998. In his role as business editor, John helps guide ArrowTrade's strong editorial focus on serving the retailer. He’s the author of Lighter Side and our newer Crossbow Retailer columns.
Rachel's contributions to ArrowTrade are vast and varied. Starting out as a copy editor, she moved on to handling circulation management and monitoring ArrowTrade's interactions on social media. Today she also writes Dealer Spotlight and Factory to Field feature stories.
Anne’s job is to make sure the magazine looks good and the computers keep running. She manages this website and is tech support for other staff. Her degree in Management is helping us plan for the future.
Larry's skills as a coach and technician on compound bow equipment has rightfully earned him worldwide recognition. He's been shooting archery since 1955 and has authored several books on archery including CORE Archery: Shooting with Back Tension. Wise travels extensively to put on shooter schools.
Hannah writes this column about digital advertising, it's uses, why it's important and how to make good use of it without wasting your resources. She is the Director of Social Media and Digital Strategy for Bast Durbin Advertising.
Dan shares his expertise in print, radio and TV advertising from the prospective of someone whose agency consults with clients on complete marketing plans. Durbin is co-owner of Bast Durbin Advertising in Slinger, WI.
Anthony's scientific methods provide rigorous and comprehensive tests of compound bows. This way the bows can be compared on dynamic efficiency, speed per inch of power stroke, noise output and vibration. Each year he compares mid—priced bows, flagship hunting bows and either youth or women’s bows.
Jon tests the dynamic efficiency, speed per inch of power stroke, noise output, trigger force and precision of a crossbow in his thorough evaluations. Like Barnum’s tests of compound bows, these crossbow tests set the standard for objectivity and thoroughness.
Mike is a long-time outdoor writer and important contributor of both dealer profiles and equipment reviews in ArrowTrade. Like his good friend John Kasun, he is an avid bowhunter. He writes many of the Equipment Focus features in the magazine, providing readers with an in-depth view of what is available in the industry.